February is a sneaky-good month for engagement — not because it’s warm or sunny (spoiler: it’s not), but because it’s full of built-in cultural touchpoints and visual inspiration. If you’re a REALTOR® or real estate marketer looking to stay visible this month, here are 7 content ideas that work beautifully across blogs, social feeds, and email newsletters.

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❤️ 01 — Valentine’s Day, But Make It Real Estate

Love it or hate it, February 14th dominates the internet — and real estate can play along with the right hook.

Here are two easy angles:

Local Love Lists
Showcase the best romantic spots in your community — restaurants, bakeries, spas, wine bars, etc. Turn it into a blog post, then share to Facebook, Instagram, Twitter, and Pinterest while tagging featured businesses for extra reach.

“Romantic” Homes
Curate funny or dreamy home images: heart-shaped bathtubs, pink tile, English cottages, Tuscan villas… whatever fits your brand. Present them as an IG carousel, Pinterest board, or blog roundup.

02 — Dream Vacation Destinations

February is peak “take me somewhere warm” energy — lean into it.

Create a roundup of jaw-dropping resorts, vacation rentals, or boutique hotels from platforms like Airbnb, Dezeen, or travel magazines.

Use them for:

• Pinterest boards

• Instagram inspiration posts

• Blog content

Just remember to credit images properly and respect copyright.

03 — The KonMari Method (Still Trending, Always Relevant)

Decluttering trends always spike in winter — and Marie Kondo remains a go-to reference.

Ways to integrate it into your content:

• Before/after decluttering photos (IG carousel)

• A blog or Reel about why decluttering helps sellers

• Local recommendations for organizers, donation centers, junk removal, etc.

• Instagram Story series documenting your own decluttering journey

Useful + relatable = strong engagement.

04 — Infographics for the Win

Infographics are highly shareable and present you as a knowledgeable pro.

Use Canva or your favorite design tool to create visuals around topics like:

• January housing market stats (great for early February!)

• ROI of paint colors, upgrades, and home features

• Step-by-step home buying or selling process

Pro tip: add your name, logo, or URL at the bottom so you still get credit when it’s shared.

Perfect for: Instagram, Facebook, Pinterest, LinkedIn.

05 — Spring Listing Prep (Because It Starts Now)

Spring selling season begins long before the snow melts.

Content ideas:

• A quick IGTV/Reel about prepping for a spring sale

• A blog post with actionable checklists

• A carousel on “Top 5 To-Dos Before Spring Listing Season”

Example talking points:

• Purging + decluttering

• Repair lists + handyman fixes

• Researching REALTORS®

Timely = valuable.

06 — Host an “Ask Me Anything”

Position yourself as the trusted expert.

Options include:

• Instagram Live

• Facebook Live

• Twitter Spaces

• Instagram Stories question box

If your following is still growing, pivot the strategy:
Ask newsletter subscribers to send questions and answer them publicly on a set date. Adds value AND drives engagement.

07 — Listings of the Week

Give your listings more personality than a generic MLS description.

Post one listing each week highlighting:

• 3 things you love about the home, OR

• 3 ideal buyer types (“perfect for…”)

Then include 3–5 high-quality listing photos + the link.

Done consistently, this becomes a recognizable weekly feature.

Which February topic are you most excited to run with?

If you want help creating graphics, writing posts, or mapping a February content calendar for your brand or brokerage, Pink House Creative can handle it — just reach out. 💕